Insights
Discover new Market and Consumer trends.
The Power of Creatine
High growth in the creatine category shows more consumers are seeking the…
Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management…
How COVID-19 Impacts Global Consumer Perceptions of Health
More than a year has passed since the COVID-19 outbreak began. Consumers’ concerns and behaviors changed seemingly overnight, with much of the change driven by…
Which Milk Alternatives Are Most Popular with Consumers?
Innovation is going strong in the milk alternatives segment as brands seek to keep up with consumer demand. Here’s a look at some exciting trends in milk…
Finding New Uses for Ancient Grains
Many grains used in ancient times are making a resurgence among health-conscious consumers. Explore the origin of six popular ancient grains and how they’re…
"The future of functional nutrition is drinkable—think powders and ready-to-sip formulas that work as hard as they taste good. It’s all about turning health into moments people actually enjoy."
Niki Kennedy
Insights & Content Director
US Supplement Market Stays Strong During Pandemic
Take a look at the state of the U.S. supplement market and the impacts of COVID-19 on consumer preferences—plus how companies can address these shifting needs.
Global Vegan Trends During COVID-19
From eating more fresh fruits and vegetables to exploring plant-based meats, the rise in vegan eating is one of the COVID-19 food trends that may have staying…
Celebrating Amazing Women Driving Food & Ag Innovation for Women’s History Month
Food innovation is alive and well, with some amazing women pushing boundaries to ensure a food supply that can meet the needs of the future. From urban closed…
Flexitarians: Who Are They?
As more consumers embrace the flexitarian diet, it’s important for food and beverage manufacturers to understand who these consumers are, as well as the reasons…
Women's History Month: 4 Women Who Helped Shape the Nutrition Industry
In celebration of Women’s History Month, learn about four pioneering women in nutrition whose influences can still be felt today—from school lunch programs to…
German Consumers Turn to Supplements for Immunity Support
The German supplement market is feeling the impact of consumers’ growing interest in immunity support due to COVID-19. Here’s a look at German consumers’…