Insights
Discover new Market and Consumer trends.
The Power of Creatine
High growth in the creatine category shows more consumers are seeking the…
Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management…
A Visual Feast- Part 3: Natural Color Trends in the Food & Beverage Industries
We are what we eat ... and nowadays, consumers are not shy when it comes to demanding healthier choices. A continuing megatrend in the food and beverage…
Plant-Based Beverages Help Consumers Drink Healthy
Plant-based milks are more popular than ever, with manufacturers offering a steady stream of innovative, tasty, and healthy products to meet this demand. Here’s…
Which Factors Are Driving Consumer Purchases in Sports Nutrition Products?
As the fastest-growing segment in consumer health, sports nutrition is drawing unprecedented attention from food, beverage, and supplement manufacturers. Learn…
"The future of functional nutrition is drinkable—think powders and ready-to-sip formulas that work as hard as they taste good. It’s all about turning health into moments people actually enjoy."
Niki Kennedy
Insights & Content Director
The New Face of Sports Nutrition
The sports nutrition industry, once narrowly targeted towards elite athletes and bodybuilders, is expanding to reach new markets. As the baby boomer generation…
How COVID-19 Impacts Global Consumer Perceptions of Health
More than a year has passed since the COVID-19 outbreak began. Consumers’ concerns and behaviors changed seemingly overnight, with much of the change driven by…
Which Milk Alternatives Are Most Popular with Consumers?
Innovation is going strong in the milk alternatives segment as brands seek to keep up with consumer demand. Here’s a look at some exciting trends in milk…
Finding New Uses for Ancient Grains
Many grains used in ancient times are making a resurgence among health-conscious consumers. Explore the origin of six popular ancient grains and how they’re…
US Supplement Market Stays Strong During Pandemic
Take a look at the state of the U.S. supplement market and the impacts of COVID-19 on consumer preferences—plus how companies can address these shifting needs.
Global Vegan Trends During COVID-19
From eating more fresh fruits and vegetables to exploring plant-based meats, the rise in vegan eating is one of the COVID-19 food trends that may have staying…