Insights
Discover new Market and Consumer trends.
Electrolytes for Recovery: What You Should Know
Strong consumer interest in boosting hydration is creating new opportunities in…
Future of Hydration
For hydration, consumers aren’t just reaching for sports drinks anymore. See…
US Functional Beverage Market Insights for 2025
Learn what’s driving the top US functional beverage trends and how new…
US Supplement Market Stays Strong During Pandemic
Take a look at the state of the U.S. supplement market and the impacts of COVID-19 on consumer preferences—plus how companies can address these shifting needs.
Global Vegan Trends During COVID-19
From eating more fresh fruits and vegetables to exploring plant-based meats, the rise in vegan eating is one of the COVID-19 food trends that may have staying…
Celebrating Amazing Women Driving Food & Ag Innovation for Women’s History Month
Food innovation is alive and well, with some amazing women pushing boundaries to ensure a food supply that can meet the needs of the future. From urban closed…
“Through the use of analytics, we stay informed about evolving market trends and consumer preferences, ensuring we remain up-to-date with the latest insights for our customers.”
Brooke Brottman
Strategic Insight Analyst
Flexitarians: Who Are They?
As more consumers embrace the flexitarian diet, it’s important for food and beverage manufacturers to understand who these consumers are, as well as the reasons…
Women's History Month: 4 Women Who Helped Shape the Nutrition Industry
In celebration of Women’s History Month, learn about four pioneering women in nutrition whose influences can still be felt today—from school lunch programs to…
German Consumers Turn to Supplements for Immunity Support
The German supplement market is feeling the impact of consumers’ growing interest in immunity support due to COVID-19. Here’s a look at German consumers’…
Home Workout Warriors Choose High-Protein Snacks to Prevent Burnout
With an uptick in home workouts due to the COVID lockdown, many consumers are looking for high-protein snacks to support their efforts. Check out some of the…
What Does Clean Label Mean for Dairy
When Kraft Mac & Cheese reformulated to exclude artificial colors, flavors, and preservatives, we had to admit that clean label had gone mainstream. As the…
What's on the Horizon for Plant-Based Protein in 2021?
Plant-based proteins continue to be in high demand among consumers, with 2021 on track to be a year of ingredient and product innovation. Check out the 2021…