Insights
Discover new Market and Consumer trends.
The Power of Creatine
High growth in the creatine category shows more consumers are seeking the…

Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management…
5 Plant-Based Protein Trends for 2021
With the pandemic driving new interest in healthy eating and more consumers exploring (and enjoying) plant-based protein products during the lockdown, the…
A Look at 2021 MegaTrends #1: Generation Me
Understanding your target consumers is essential to connecting with them and delivering products that meet their needs. Here we look at the key differences…
Innovations in Cheese: What's Trending in 2021?
Nutritious and delicious, cheese has helped support consumers through the past year in a variety of ways—from its use in favorite comfort foods to its role as a…
"The future of functional nutrition is drinkable—think powders and ready-to-sip formulas that work as hard as they taste good. It’s all about turning health into moments people actually enjoy."
Niki Kennedy
Insights & Content Director


Functional Beverage Trends in LATAM
Latin America’s $14 billion functional beverage market continues to expand as more consumers reach for products that offer health benefits in a convenient…
The Tried and Tested Performance Athlete of Today
Though sports nutrition products have been going mainstream, there are still many performance-focused athletes out there with very specific nutrition needs to…
Top Snacking Trends in China
China’s fast-growing snack food market is creating exciting opportunities for manufacturers. Explore the top snacking trends in China—including consumers’…
Data Driven Health Trends: Elevating Nutrition in Future Fitness Tracking
Recent advances in health tracking technology are poised to change the field of personalized nutrition in a big way. Learn how the future of fitness tracking…
The State of the Healthy Snack Market in 2021
With the majority of global consumers expecting snacks to offer a nutritional boost, 1 healthy snacking is no longer a niche corner of the snacking universe…
One Year In: Our Insights on US Consumers A Year after COVID
Since the outbreak of COVID-19, Glanbia Nutritionals' consumer survey has been tracking consumers’ perceptions and behaviors around food, supplements, exercise…