Insights
Discover new Market and Consumer trends.
The Power of Creatine
High growth in the creatine category shows more consumers are seeking the…

Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management…
Sustainability and the Pandemic
Through the COVID pandemic, sustainability in foods and supplements continues to matter to consumers. See what’s on consumers’ minds and explore the…
Stress, Sleep, and Mental Health in a Post-COVID-19 World
While the pandemic has been a trying time, one bright spot is that many consumers are becoming more conscientious about their health—including their stress…
Pet Snack and Treat Food Trends for 2021
As more pet owners look for products that reflect their own values and ideas of wellness, the pet product industry is innovating to meet those needs. From…
"The future of functional nutrition is drinkable—think powders and ready-to-sip formulas that work as hard as they taste good. It’s all about turning health into moments people actually enjoy."
Niki Kennedy
Insights & Content Director


A Look at Glanbia Nutritionals MegaTrends #5: Sense-ational
In a crowded space, how can a food or beverage brand grab and hold a consumer’s attention? By offering them a sense-ational experience! Check out how engaging…
A Quick Look at Men's Health and Nutrition for 2021
Did you know that June is Men’s Health Month? Across the country, health advocates are reminding men and boys to take care of their health—and good health…
A Look at Glanbia Nutritionals MegaTrends #4: Sustainability Matters
While sustainability is a megatrend on every industry’s radar, the food industry is especially influenced by consumers’ growing interest in sustainability. Here…
What's New in Sports Nutrition for 2021?
As the pandemic and lockdown continues to impact the way people eat and exercise, sports nutrition manufacturers are trying to understand the various ways this…
UK & Irish Bar Consumers Deep Dive: A Case Study (Part Two)
Bars provide a convenient, tasty, and healthy snack that’s meeting the needs of many UK and Irish consumers, according to Glanbia Nutritionals’ latest consumer…
A Look at 2021 Mega Trends #3: Ultra-Personalization
Our Glanbia Nutritionals Mega Trends are trends with the potential for far-reaching impact across industries and regions, with the ability to change daily life…