Insights
Discover new Market and Consumer trends.
The Power of Creatine
High growth in the creatine category shows more consumers are seeking the…
Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management…
What's Driving Market Demand for Growing Up Milk?
Looking for the next ingredient for your growing up milk formulation? Check out trends in this growing product category and learn about ingredients parents are…
The Evolution of Plant-Based Milks
With an impressive 20% growth in 2020, it seems that plant-based milk is solidifying its place in American refrigerators. 1 Though almond, soy, and coconut…
5 Insights on the Ready-to-Drink (RTD) Beverage Market
The RTD beverage landscape looks radically different from just a decade ago. Soda sales are slowing while water sales are growing, and terms like “craft,” “cold…
"The future of functional nutrition is drinkable—think powders and ready-to-sip formulas that work as hard as they taste good. It’s all about turning health into moments people actually enjoy."
Niki Kennedy
Insights & Content Director
The Rise of High Protein
High protein foods have expanded beyond the shakes and bars loved by competitive athletes into mainstream snacks and meals for all consumers. Catalina Crunch…
Meatless "Meat" Trends for 2021
Plant-based meats got an unexpected boost last year when meat shortages forced consumers to explore alternatives. Taste, variety, and sustainability have kept…
A Visual Feast- Part 3: Natural Color Trends in the Food & Beverage Industries
We are what we eat ... and nowadays, consumers are not shy when it comes to demanding healthier choices. A continuing megatrend in the food and beverage…
Plant-Based Beverages Help Consumers Drink Healthy
Plant-based milks are more popular than ever, with manufacturers offering a steady stream of innovative, tasty, and healthy products to meet this demand. Here’s…
Which Factors Are Driving Consumer Purchases in Sports Nutrition Products?
As the fastest-growing segment in consumer health, sports nutrition is drawing unprecedented attention from food, beverage, and supplement manufacturers. Learn…
The New Face of Sports Nutrition
The sports nutrition industry, once narrowly targeted towards elite athletes and bodybuilders, is expanding to reach new markets. As the baby boomer generation…