Consumers’ growing interest in healthier eating and personalized nutrition creates new opportunities in personalized protein powder. Here’s everything you need to know.
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This guide is for US dietary supplement, functional food & beverage manufacturers and marketers. It is designed to introduce the regulatory framework of dietary supplements related to immune health. It’s objective is to present readers a brief on ingredient trends, frame current US guidelines on nutrient content claims, health claims, and structure/function claims for dietary supplements, and offer formulators, manufacturers, and marketers key considerations when designing immune-support positioned products.
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