What is Toddler Milk?
Toddler milk, also called growing-up milk or young child formula, is a custom formulated milk-based beverage made for one to three-year-olds. After six months of exclusive breastfeeding, the World Health Organization recommends adding nutritious complementary foods to supplement breastfeeding.1 So, why exactly are parents reaching for toddler milk?
Why Parents Buy Toddler Mills
1. Nutrient Deficiency Prevention
Like the adult who takes a multivitamin to be on the safe side, toddler milk gives assurance to parents that their toddler is getting all the required nutrients, such as essential vitamins, minerals, and fatty acids. Feeding a toddler a diverse diet (and getting the toddler to eat it!) can be a challenge. And toddler milk in flavors like vanilla can tempt even fussy eaters.
2. Customized to Nutrient Needs
Parents appreciate something formulated precisely for their toddler’s needs. More than just hitting vitamin targets to prevent deficiencies, toddler milk is customized with a toddler’s higher fat and lower sodium requirements in mind. The protein level can also be carefully controlled to help prevent overly rapid growth that may be linked to obesity later in life.2
3. Cutting Edge Nutrition
Parents are looking at the latest science, whether it’s probiotics, prebiotics, antioxidants, fatty acids like DHA, or plant-based proteins. Toddler milk is uniquely positioned to respond to new research findings and deliver the cutting-edge nutrition that parents want now.
Tune into this short video and product concepts from Kat Crozier on products that can help build healthy habits in early life.
It’s hard to argue against the convenience of adding one scoop of powder to two fluid ounces of water or having a ready-to-drink option on the go. Especially compared to the preparation involved with other nutritious complementary foods such as broccoli, rice, or eggs. In fact, toddler milk powder is so versatile it can even be added to things parents may already be preparing like pancakes or smoothies.