Insights
Discover new Market and Consumer trends.
The Power of Creatine
High growth in the creatine category shows more consumers are seeking the…

Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management…
How Food Will Fuel Consumer Fitness Goals in 2022
The new year means a fresh start—with exercising more and losing weight at the top of the New Year’s resolutions list for many consumers. Explore how consumers…
Wellness Trends in LATAM
Latin American consumers’ health and wellness priorities are shifting, largely due to COVID-19, with consumers’ new concerns and interests expected to last…
A Quick Re-Cap of the Insights from Our Immune Health Webinar
Senior Marketing Manager, Niki Kennedy, shared Glanbia Nutritionals’ overview of consumer insights on the pandemic’s impact on wellness and nutrition from…
"The future of functional nutrition is drinkable—think powders and ready-to-sip formulas that work as hard as they taste good. It’s all about turning health into moments people actually enjoy."
Niki Kennedy
Insights & Content Director


Top Diet Trends for 2022: What Food Companies Should Know
As we emerge from lockdown, some significant diet trends are emerging. Check out the top consumer trends in diets for 2021 and what they’ll mean for food and…
Top Nutrition Bar Trends in Germany
Learn about the most important trends driving growth in Germany’s nutrition bar market and how brands can address consumers’ evolving needs.
Olympics in Japan: Sports Nutrition Trends in Summer Olympics Host Country
The long-awaited Summer Olympics is finally here, and Japan is ready. With the country busy promoting sports and fitness in advance of the games, Japanese…
A Deeper Look at Personalized Nutrition in the U.S.
When it comes to our diets, one size no longer fits all. The definitions of “healthy” and “natural” may be in flux and awaiting further regulation, but that…
Meat Alternatives: 5 Innovative Product Trends to Watch
From gourmet jackfruit jerky to direct-to-consumer veggie burgers, innovations in the meat alternatives category have made this an exciting space to watch…
Plant Focused and Planet Friendly: Plant-Based Nutrition Trends in Europe
Plant-based products are showing steady growth in the European market, with the pandemic spurring even greater interest in plant-based nutrition. Explore the…