Insights
Discover new Market and Consumer trends.
The Power of Creatine
High growth in the creatine category shows more consumers are seeking the…
Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management…
Plant-Based Meat Alternatives: A Market Snapshot
The plant-based meat category is experiencing rapid growth in recent years. The Good Foods Institute (GFI) estimated in 2020 that the retail sales of plant…
Personalized Nutrition Trends in Japan
As a leading market for personal nutrition products, Japan offers valuable insights into this emerging category. Explore Japanese consumers’ interest in…
Formulating Cereals for Infants and Toddlers
Fortified cereals are an important early food that parents rely on to support healthy growth and development in their infants and toddlers. Learn how…
"The future of functional nutrition is drinkable—think powders and ready-to-sip formulas that work as hard as they taste good. It’s all about turning health into moments people actually enjoy."
Niki Kennedy
Insights & Content Director
The Evolution of Beauty from Within
Beauty-from-within products are on the rise. While beauty supplements continue to do well, there is an emerging opportunity in functional beverages and foods…
Yogurt: A Global Breakfast Staple
A popular staple around the world, yogurt is also relevant to consumers’ growing interests in protein, functional products, and healthy snacking. To drive…
Top 5 Trends in Pre- and Postnatal Nutrition
Pre- and postnatal products are growing globally as more women look to foods, beverages, and supplements that can support healthy child development, as well as…
The U.S. Gummy Market: 5 Insights for Supplement Manufacturers to Chew On
The gummy format continues to grow in popularity as more consumers embrace non-pill formats that work for their lifestyles. Here’s a look at five key insights…
What's Trending in Frozen Pizza for 2021?
From plant-based meats to low-carb crusts, innovation in frozen pizza is ramping up in the new year to meet consumer cravings for convenient comfort foods…
Preparing for Motherhood: Nutrients for Preconception
With more women waiting to have kids, the longer time frame for preconception planning is creating new opportunities. Brands can help women get their bodies and…