When it comes to our diets, one size no longer fits all. The definitions of “healthy” and “natural” may be in flux and awaiting further regulation, but that doesn’t mean they aren’t on shoppers’ minds. Today’s consumers are more aware than ever before that there might be alternatives available for many of their staple foods. From sprouted grain breads to probiotic-packed kombucha, consumers are learning that they have options in the way they spend their daily calories.

The long-awaited Summer Olympics is finally here, and Japan is ready. With the country busy promoting sports and fitness in advance of the games, Japanese consumers’ growing interest in exercise and nutrition is setting the stage for big growth ahead for the country’s sports nutrition market.

Consumers are turning to snacks to try out new and interesting flavors. See what’s grabbing their attention right now and explore the top emerging flavor trends in snacks.

Savvy sports nutrition consumers are looking closely at products that can support overall health for body and mind and give them a performance edge. Immunity, cognition, and sleep benefits are a few of the claims catching their eye.

Plant-based meat alternatives are moving beyond the burger in food service. See the exciting innovations in plant-based meats that are showing up on today’s menus.

As more sports nutrition consumers seek products to help them look and feel their best, some innovative companies are moving toward combining sports and beauty nutrition.

Active lifestyle consumers prioritize their health and wellness—seeking high quality hydration, energy, and nutrition solutions. See how the latest nutrition trends for active adults can inspire meaningful product innovation.

Dairy protein remains the top protein choice for health- and nutrition-focused categories like sports and infant nutrition. Not only is it a high-quality protein, but extensive research behind dairy protein points to potential benefits ranging from weight management to immunity to healthy aging.